Customer Advocacy Specialist
Outreach
Customer Service
United States
USD 81k-95k / year + Equity
The Role
At Outreach, our customers are our strongest advocates and one of our most valuable assets. We are looking for a dynamic Customer Advocacy Specialist to join our Corporate Marketing team and help build a best-in-class advocacy program across our customer base.
This is a high-impact, cross-functional role that blends storytelling, relationship management, and program execution to drive measurable business results. In this role, you will support incentivized customer advocacy programs, manage rewards and recognition initiatives, and develop a steady pipeline of high-quality customer content, from case studies and videos to reviews and sales enablement assets. You will partner closely with Sales, Marketing, Customer Success, and Product to identify, engage, and elevate customers who strengthen both our brand and our business. This role brings a great opportunity to use innovative AI technology in your day-to-day activity.
Location: We're open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).
Your Daily Adventures Will Include:
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Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets
Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences
Repurpose core content across formats and channels to extend the reach and impact of customer stories
Prepare copy for customer newsletters and partner with social media on ongoing posting and content support
Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success
Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track
Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption
Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams
Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities
Match Sales and Customer Success teams with the right advocates for customer reference requests
Ability to use AI to scale processes, content, and
Increase efficiency
Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity
Our Vision of You:
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1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)
Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion
Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools
Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities
Strong understanding of B2B marketing fundamentals and how customer stories build trust, influence pipeline, and support revenue growth
Customer-first mindset and the ability to understand customer goals, challenges, and motivations for advocacy
Preferred: Experience with gifting platforms, reference management tools, and AI tools that help streamline and scale advocacy operations
You bring creativity, initiative, and a builder's mindset to this role. You understand that strong advocacy programs are built on trusted relationships, thoughtful execution, and a clear understanding of what motivates customers to engage. You are proactive, resourceful, and comfortable working across teams to turn ideas into programs that deliver measurable impact.
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81000 - 95000 USD a year
The annual base salary range for this role is $81,000-$95,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location, and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.