ProrataAI specializes in building AI-powered search and advertising solutions that prioritize content attribution and respect for the original creators. It provides Gist Answers, a customizable AI search tool that draws on licensed publisher content to generate summaries and recommendations. It also offers Gist Ads, which embeds context-aware advertisements within AI-generated answers, and Gist Attribution, a service that assesses and credits the sources contributing to an AI-generated response on a per-use basis.